Product videos have become a core part of how eCommerce brands communicate value. Static images and written descriptions still matter, but videos help shoppers understand how a product looks, works, and fits into real-life scenarios. From homepage banners and product detail pages to social ads and marketplace listings, video content plays a major role in influencing purchase decisions.
The challenge for many online stores is not why to create videos, but how to do it consistently and efficiently. Hiring production teams or learning complex editing software can slow things down, especially for small to mid-sized businesses. This is where modern product video makers come in—tools designed to help eCommerce teams create polished videos without deep technical skills.
Below are seven product video makers that eCommerce stores commonly use today. The list starts with invideo, followed by other tools that support different workflows and use cases.
1. Invideo
Invideo is often used by eCommerce teams that want to turn product ideas into videos quickly without managing multiple tools. It focuses on reducing the time and effort required to go from concept to finished video, especially when speed and scale matter.
How Invideo Supports eCommerce Product Videos
Invideo allows users to create product videos using AI Avatars in minutes. The platform can automatically write scripts, design scenes, generate product visuals, add voiceovers, subtitles, and sound effects, and assemble everything into a complete video. This end-to-end approach can be helpful for stores that need frequent updates, seasonal launches, or variations of the same product for different platforms.
Because the process is largely automated, teams don’t need advanced editing experience. Many brands use invideo as a product video maker when they want to quickly explain features, highlight benefits, or showcase use cases without starting from scratch every time.
Invideo also fits into a broader trend where businesses rely on an AI video creator app to speed up content production while keeping messaging consistent across channels.
Best Use Cases
- Product explainers for listings and landing pages
- Short videos for ads and social platforms
- Feature highlights and product walkthroughs
- Launch videos for new collections or SKUs
2. Clipchamp
Clipchamp is a browser-based video editor that appeals to eCommerce teams looking for a simple interface and quick edits. It’s often used for short product clips, basic promotional videos, and social-ready formats.
Why eCommerce Brands Use Clipchamp
Clipchamp offers straightforward editing tools like trimming, resizing, text overlays, and transitions. This makes it suitable for stores that already have product footage and need a fast way to polish it for different platforms.
For eCommerce sellers managing their own content, Clipchamp can be useful when creating product teasers, limited-time offers, or simple demonstration videos without a steep learning curve.
Best Use Cases
- Short-form product videos
- Social media promotions
- Simple edits for existing footage
3. Wave.video
Wave.video combines video creation, editing, and hosting in one platform. It’s commonly used by brands that want to create product videos and distribute them across multiple channels without switching tools.
How Wave.video Fits eCommerce Needs
Wave.video allows users to build videos from product images, short clips, and text. It also includes features for resizing content for different platforms, which can be helpful for stores running campaigns across websites, marketplaces, and social media.
Its focus on distribution makes it appealing for eCommerce teams that want to track and reuse product videos across channels rather than create one-off assets.
Best Use Cases
- Product videos for multiple platforms
- Social commerce and shoppable videos
- Brand-focused product storytelling
4. Moovly
Moovly is often used by businesses that want more control over visuals while still keeping the creation process manageable. It supports a mix of animated and live-action product videos.
Where Moovly Stands Out
Moovly provides tools to combine text, images, animations, and video clips into structured product stories. This can work well for eCommerce brands selling products that benefit from step-by-step explanations or visual breakdowns.
It’s also used for internal product training or onboarding videos, which can be useful for growing eCommerce teams managing large catalogs.
Best Use Cases
- Animated product explainers
- Feature-focused walkthroughs
- Educational product videos
5. Magisto
Magisto focuses on automated video creation, using AI to analyze media and assemble videos with minimal manual input. This makes it attractive to sellers who want fast results without detailed editing.
How Magisto Helps Online Stores
Magisto can turn raw product footage and images into short videos by automatically selecting highlights, applying pacing, and adding music. For eCommerce brands that frequently upload new products, this automation can help maintain a steady flow of video content.
It’s often used for quick promotional videos rather than detailed product demonstrations.
Best Use Cases
- Quick product promos
- Social media ads
- Highlight videos for collections
6. Biteable
Biteable is known for helping teams create short, engaging videos with minimal setup. It’s often chosen for marketing-focused product content rather than deep technical explanations.
Biteable’s Role in eCommerce Video Creation
Biteable allows brands to create visually engaging videos that focus on messaging and brand tone. For eCommerce stores running paid campaigns or promotional pushes, Biteable can support fast turnaround times and consistent visuals.
Its simplicity makes it suitable for marketers who want to test video ads or run frequent campaigns without complex workflows.
Best Use Cases
- Promotional product videos
- Paid ad creatives
- Brand-led storytelling
7. Typito
Typito is often used by teams that want strong control over text and on-screen messaging. It’s especially useful for product videos where captions, labels, and callouts are important.
Why Typito Works for Product Videos
Typito makes it easy to add clear text overlays, feature highlights, and branded elements. This is helpful for eCommerce products that require explanation, comparison, or emphasis on specific benefits.
It’s commonly used for videos designed to be watched without sound, which is important for mobile and social commerce environments.
Best Use Cases
- Caption-heavy product videos
- Mobile-first product content
- Feature comparison videos
Choosing the Right Product Video Maker for Your Store
Not every eCommerce store needs the same type of product video maker. Some brands prioritize speed and automation, while others want more creative control. When choosing a tool, it’s helpful to consider:
- The number of products you need to create videos for
- Whether you need short ads or detailed explainers
- How often you plan to update or refresh content
- Where the videos will be published
Tools like invideo are often used when teams want an all-in-one workflow that handles scripting, visuals, voiceovers, and final output in one place. Others, like Clipchamp or Typito, may suit brands that already have assets and want focused editing capabilities.
Final Thoughts
Product videos are no longer optional for eCommerce stores—they’re a key part of how customers discover, understand, and trust products online. With the right product video maker, brands can create consistent, high-quality videos without relying on complex production setups.
Whether you’re launching a new product line, improving existing listings, or expanding into social commerce, choosing a tool that aligns with your workflow can make video creation more manageable and scalable over time.